Private label
Your brand on the bag. Our supply chain behind it.
Private label pine is a high-margin, high-loyalty line for any retailer with a pet category — and one of the few own-brand products where the customer can see and feel the difference from the mainstream option beside it.
What's included
A programme, not a production run.
- Formulation and pack architecture. Sizes, price ladder and planogram logic built around your category strategy.
- Artwork to shelf. We manage printed film procurement, proofing and approval, and hold the packaging stock.
- The compliance file. Spec sheets, country-of-origin substantiation, liability certificates, onboarding documentation.
- Supply discipline. Same lead times, dock booking, ASN lodgement and pallet configuration as our branded programme.
- Category confidentiality. Your formulation, artwork and volumes stay yours. Full stop.
How it runs
Six to ten weeks, first call to first pallet.
1
Scope
Pack sizes, volumes, price points, samples, indicative pricing.
2
Artwork
Your design to print-ready film spec, proofed and approved.
3
Onboarding
Film production, supplier onboarding, compliance pack, system setup.
4
First run
Production, QA, palletisation, booked delivery to your DC.